Should You Hire a Professional Real Estate Photographer?

As a realtor, you know that—for the most part—your real estate listings only have one shot to impress your potential buyer. You should also know that property photos are one of the main contributors of generating interest when searching for a new home. Posting high quality photos on your listings can increase the chance of creating lasting impressions and can lead to quicker and higher volumes of sales.

So how can you obtain high quality photos of your properties? You could always try to do it yourself, but unless you have the knowledge, skills, and equipment to do the job correctly, you may end up with photos that don’t bring results. In most cases, you will find that the best way is to simply hire a professional real estate photographer.

Let’s take a look at what professional real estate photographers do and how they can elevate your listing experience.

What does a professional real estate photographer do?

As the name suggests, real estate photographers are professional photographers who specialize in shooting and editing photos for real estate listings. They are professionals who have the knowledge, skill and equipment to make your listing shine in a way that will attract the attention of your potential buyers.

Many professional real estate photographers have a variety of media skills and services they can use to spice up your listing—from photography and videography to drone footage and even 3D listing tours—so whatever your listing needs, the photographer probably has a way to get it done.

Using editing software, good real estate photographers can ever so slightly enhance your images—not to change the appearance of the property, but to make it vibrant, eye catching, and representative of how the property actually looks when an unedited photo would not do justice to the home.

How much does a professional real estate photographer cost?

Many real estate photographers will have their own rates for their services. Some photographers may charge by the hour, but most will charge according to the number of photos you want and the kind of service you are looking for. Video will usually be more expensive than photography, for instance, because of the editing time that goes into the video.

Here at Kaizen Creative, you can purchase a basic listing photography package, including 20 high-quality, edited photos for just $65, but if you need more photos, you can choose to have up to 60 shots for $125. For video, you can choose between a 30-second, 60-second, and 120-second video ranging from $95 to $245, according to your listing needs.

If you ever have any questions about pricing, most photographers include their rates on their websites. If they don’t, make sure to ask them for a quote to make sure their services are within your budget.

Hire a Professional Real Estate Photographer Today

Having a professional real estate photographer do your listing photography is a great way to not make your listing shine, but to grow your business. By having better photos, you will find that your listings can get more attention, attract more interested buyers, and quicken the sale of a property.

At Kaizen Creative, we love serving our realtors by creating high quality real estate media that brings results. With next day by noon delivery, we’ll not only work with your schedule, but we’ll do it for an affordable price that doesn’t break the bank.