5 Questions to Ask When Hiring a Real Estate Photographer

As a realtor, you know that hiring a professional real estate photographer is a great way to grow your business, generate interest in your properties, and increase the volume and frequency of your sales. But with so many photographers out there hungry for business, it can sometimes be hard to know who to hire that will be the best fit for your business and make your listings shine.

Luckily, there are a few things you can look for when doing your research to know which of your local photographers is right for you, and your friends at Kaizen Creative are here to help you out.

Without any further adieu, let’s check out the 5 questions you should ask when hiring a professional real estate photographer.

1. Do they specialize in real estate photography?

There are many kinds of photographers in the world and they are not all created equal. And just like how you wouldn’t hire a commercial painter to paint your portrait, you probably don’t want to hire a photographer who doesn’t specialize in real estate photography. When you hire a professional real estate photographer, you can rest easy knowing that they have the skills, experience, and equipment to get the job you need done.

2. Do they have a portfolio of their work?

Any photographer worth their salt is going to have examples of their work that they would be more than happy to share. The nice thing about portfolios is that the photos you see are the photos you’re going to get, so you’ll know pretty quick if the photographer is right for you. 

Most photographers share their work online on their websites, but you can also often find examples of their work by searching for them on social media (which is also a great place for finding reviews).

3. How long have they been in the industry?

In similar fashion to whether or not they specialize in real estate photography, knowing how long the photographer has been in the real estate industry is a great way to find out if they have the knowledge and skills necessary to make your listings pop. The longer a professional real estate photographer has been in the business, the better they are likely to be, so it may be worth it to look for this detail.

4. What services do they offer?

There are a lot of ways to make a listing look good, and some ways are better than others. While individual photos of each room is a great way to advertise your property, there are many photographers who also specialize in many media, including videography, drone photography, 3D listing tours and more. These photographers are professionals who have the skill and equipment to look at a property and know exactly what to do to put its best foot forward, which will only bring you more business.

Another important service to look for is turnaround time. As you know, the real estate world can sometimes work fast, so you need a photographer who is easy to book, who can take stunning photos, and deliver them in a timely manner. Here at Kaizen Creative, for example, we are pleased to offer next day delivery on all media assets. 

5. How much do they cost?

Of course, this list would not be complete unless we talked about price. Naturally, it’s important to have a budget of what you are able and willing to spend on advertising. As such, it’s also important to pay attention to the rates of the photographers you look into. 

There are many photographers out there who offer great services for low, affordable prices, but be careful that you aren’t going for the cheapest photographers. Most photographers worth hiring know their worth, after all, and by going for the cheapest option, you may be disappointed in the results.

Hire a Professional Real Estate Photographer Today

Hopefully this list helps you as you search for a local real estate photographer to help you grow your business. If you haven’t already, we encourage you to check out our portfolio to see if Kaizen Creative could be a good fit for you.

At Kaizen Creative, we love serving our realtors by creating high quality real estate media that brings results. With next day by noon delivery, we’ll not only work with your schedule, but we’ll do it for an affordable price that doesn’t break the bank.